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We provide your Web App as a subdomain off of our domain, i.e. mypath.ewebdesign.co

Comprehensive Web Application Builds featuring Color Schemes, Style Guides, Font Collections, Blogs, Podcasts and much more. Easy management via a login backend of our Builder and Dashboard modules.

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A Description for the SASS Product Module Called Dashboard

A SASS Product Module Called Dashboard

A Description for the SASS Product Module Called Builder

A SASS Product Module Called Builder

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A SASS Product Module Called eStore

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A Description for the SASS Product Module Called Marketing

A SASS Product Module Called Marketing

Observe deliverables reports, suggestions, monitor activity, results and more.

Successful SEO is a multi-faceted discipline that can be broken down into 2 groups.  Things we can control (Keyword Research, Keyword Selection, Citation Building, On-Page Optimization, Site Performance) and things we have less influence on such as Link Building.  We advise strategically on both, and execute on the former.

Inbound Marketing is a marketing methodology based on the creation and strategic curation of valuable content, identification of a target market, and activities surrounding achieving search engine prioritization and ultimately, customer conversion. Outbound marketing isn`t always desired, where as inbound marketing is activity prompted by the user.

There are many inbound strategies we would encourage you to research and try your luck with different implementations.  We will cover those we have found the most success with below.

		Consider this a brief overview on what we consider the technical prerequisites that lead to high performing websites related to inbound marketing.  A well designed, performant website that looks great, loads fast and features modern technology is the first step.  Once thats in place, setup with google for analytics (GA) and search console, as well as a sitemap.xml submission and robots.txt file is critical.  Submitting website citations is also helpful.  We can help with all of this and more. Our feature product is also optimized to account for all these factors.

Compose an outline of topic ideas to get the creative thoughts flowing.  The primary goal of your content should be to provide value, so think about your industry as well as your organizations expertise relative to that industry to generate inbound leads.  If you`re short on ideas, move to the next step to help with your brainstorm.  
We view the relationship between your natural content outline and the list of keyword research demand as two sides of a Venn Diagram.  The topics presiding on both sides are typically the best selections.  Being great at solving a problem is only valuable if it`s a problem people are trying to solve.  You also should view this process as a way to understand terms used to describe the problem.  Settling on the most commonly used terms can also make a difference.

Keyword Research is objectively the closest thing you will find to an answer to the question of what problem is the world trying to solve?  A keyword is a phrase entered into google by its users, so the keyword research data provides details on volume, as well as the difficulty of ranking for different keywords and finally the monetization expectation associated. Search Volume is the quantity of users entering this particular query on a monthly basis. Typically, you can expect roughly 35% of all monthly viewers to click the top link, 25% on the 2nd and a tapering effect on down the list.  Keyword Difficulty is usually a 1-100 value that provide a good sense as to just how challenging it will be to rank for said keyword.  The lower the number, the less resources likely required to achieve a first page rank, and conversely, the higher the number, the more domain backlinks, reputation and resources required to achieve a first page rank. The CPC value for a keyword provides a good sense of its Monetizability.  This value indicates what other marketers are currently paying per click in ads to rank for this phrase.

In Summary, regardless of circumstance, the ideal keyword is the right combination of high volume, low difficulty and demonstrates high monetization. At eWebDesign, how we suggest you go about your keyword selection, depends on your existing domain status (Domain Authority, Citation Flow, Backlinks), as well as your Inbound marketing goals.  If you are promoting a new website, targeting lower search volume keywords, such as long-tail keywords is a good way to get your feet wet.  If you have a more established domain and business, you can set your sights a bit more ambitiously. Manual searches to ensure the  Search Engine Results Page (SERP) results contain content types similar to what you intend to deliver.  If all the results feature top 10 lists, and youre promoting an ecommerce product, it may not be the best fit.

Inbound marketing and keyword selection go hand in hand.  At this point, you should have two lists.  Your original outline, and your selected keyword research.  Strict adherence to this flow is not as important as understanding key principles, so feel free to float back and forth, using new information to your benefit.  The more alignment between the market demand and your content output, the better the results.

Set a roadmap that considers various factors such as estimated time to compose a valuable piece of content, existing resources available to do so as well as your preferred sustained rate of release.  Continuous flow is important to stay on the minds of your email list and prospects, but honest reflection on what rate is sustainable will save you much trouble in the future.  Remember that the most important thing, is to focus on delivering value, so if what you`re publishing isn`t genuinely valuable, you can be harming your brand.

Now comes the composition phase.  At eWebDesign, when it comes to written inbound marketing copy, we setup a detailed outline up to 3-4 levels deep.  This is great for effectively articulating your points in a structured manner and also provides opportunity to contrast your proposed structure with the keyword insights gained from your research. In years past, methods such a keyword stuffing, exact match domains and on-page optimization were effective at achieving superior rank, but have been de-prioritized over the years.  While we are by no means suggesting to not include keywords in your Title, Subtitle and Paragraph text, we would first suggest optimize for the person.  Inbound marketing only works if the user chooses to engage with you after consuming your inbound marketing content. Besides link building, inbound usage analytics and are the most likely determining factor for ranking success.  Think of the situation from a search engines perspective.  Their job is to elevate content providers who are best at solving the problem the keyword poses.  If given two sites, one where a visitor averages 4 clicks and 5 minutes of usage time per session, and the other leads to 0 clicks and 10 seconds of usage before exiting, it`s clear which of the two was deemed more useful.

Once your inbound content is complete, publish your copy and resubmit your sitemap to google.  Setup for SERP Tracking (your URL rank against specific keywords), which is also a key inbound service we can help with. Link Building is a crucial step in the inbound marketing process and also one of those you have the least control over.  Think of link building as the internets version of a popularity contest.  Since every domain has a ranking, the more high scoring domains ranking to your website and your webpage will tell search engines that your content is important.  There are many things you can do to perform link building.  Stay tuned for a detailed article from us on the topic.

eWebdesign provides a variety of inbound marketing tools to support you on your journey.  There are also great resources throughout the internet to help you as well.

Inbound Marketing content tools help with the operational aspects of content management, such as lead flows, email marketing, lead management, marketing automation as well as conversational bots.

Inbound Marketing Promotional tools facilitate visibility of your message.  These includes, Social media tools, video tools, ad tools and content strategy tools.

Inbound Marketing Optimization tools enable curated outputs that help with on-page optimization, data analytics, attribution reporting as well as smart content.

Inbound Marketing Consulting is a primary function at eWebdesign.  Our inbound marketing consultation features strategic planning, robust execution and superior, high quality inbound marketing tools that will help you on your journey. 

We inject your Wordpress Build into your existing infrastructure and also provide a copy within our system for redundancy.

We have extensive Wordpress experience and can integrate our solutions cleanly within Wordpress as themes and plugins, customize your existing setup by applying our cutting edge front-end technology and leveraging your Wordpress system as a data provider, or something different entirely.  We have helped multi-national enterprises and can help you.

We provide your landing page as a subdomain off of our domain, i.e. mypath.ewebdesign.co

Need to alter the landing page copy? No problem.  Need to change a link URL quickly?  Also, no problem.  We give you access to our sleak inline website builder to manage updates after the initial build

Monitor Form submissions, review site traffic and more.

Quality Single Page Builds with a 24 hour turnaround.  Our Heros will dazzle prospects with animations, effects and resemble a high end advertisement closer than a typical website section. Easy management via a login backend of our Builder and Dashboard modules.

Need to alter the Mobile App Copy? No problem.  Need to change a link URL quickly?  Also, no problem.  We give you access to our sleak inline builder to manage data updates after the initial build

We can provide consistent Native (Mobile) Application builds in IOS, Android as well as OSX and Windows Desktops. We advise starting with a Web Application build since majority of the code converts into native, providing economies of scale and cost savings.

Artificial Intelligence and Machine Learning are playing an increasinly large role within our lives as well as businesses.  The business case for modules such as a reccomended products engine is undeniable, and we can help.

Observe Deliverable reports, suggestions, monitor activity and more.

We can provide a robust and custom ecommerce system setup. Visit our ecommerce product page for more info about our tool. For wordpress clients, we can integrate our eStore with your existing environment.

Manage Emails, Email Campaigns, Lists, Templates, Email Sequences and more.

We have extensive dynamic email experience at both the system wide architecture level as well as isolated campaign implementation level.  Lets talk more about your business goals.

We provide your Custom Build as a subdomain off of our domain, i.e. mypath.ewebdesign.co

Need a tailored implementation that doesnt fit neatly into typical build types?  We can help. After a brief consultation, a solution proposal, and shared build agreement is reached, we can build a custom solution for you.

, or add a semantically rendered block quote in the middle of the page, like this:

subtitle

As Small Business Digital Infrastructure providers, we specialize in software design, development and marketing. Operational efficiencies and considerations have greatly inpired us, as primary users of our flagship product.

A Very Compelling Third Post Subtitle

This family owned business is taking aim at solving the biggest challenge facing small businesses across the country.  Quality, Efficient Digital Creation and Mangement for their business

We are eWebDesign

Our diverse offerings is best utilized as a single, unified product.  Doing do will yield greater economies of scale and maximize investment spend.  Initial build times are also greatly lowered.